Welcome to Wave Season 🌊

AKA the best time of year to book a cruise

If you’ve ever thought, “Maybe I should take a cruise,” January is when the cruise world says, “Say less.” Welcome to Wave Season, the cruise industry’s biggest booking season of the year and honestly one of my favorite times to help clients lock in amazing trips. Wave Season is when cruise lines roll out their best deals and perks to encourage travelers to book future sailings. Think of it as the extended Black Friday of cruising, but with ocean views and way better vibes.

When is Wave Season?

Wave Season unofficially kicks off on January 1 and usually runs through March. Almost every major cruise line participates, along with many luxury and expedition brands. This is when you’ll see everything from big discounts to extra perks like onboard credit, free WiFi, or reduced deposits.

Why are the deals so good right now?

The timing is perfect. The holidays are over, people are refreshed, and new year travel goals are in full swing. On top of that, a lot of vacation planning starts during holiday gatherings. Families talk, friends dream, and trips start to sound very necessary. Wave Season rides that momentum with deals that are hard to ignore.

What kind of deals can you expect?

Every cruise line does things a little differently, but Wave Season offers often include:

• Discounts up to 50%
• Kids sail free or reduced kids fares
• Lower fares for extra guests in the same cabin
• Onboard credit for dining, drinks, spa days, or excursions
• Reduced deposits
• Free perks like beverage packages, WiFi, or prepaid gratuities
• Cabin upgrades
• Included or discounted flights
• Flexible cancellation policies
• Priority access to exclusive experiences

Long story short, there’s usually something for everyone.

Tips for booking during Wave Season

Wave Season is about booking, not boarding.
The best deals are usually for cruises months or even years out. If you’re flexible with timing, this is where the real savings live.

Let me do the research for you.
There are dozens of cruise lines and thousands of itineraries. Tell me your vibe, destination, and budget and I’ll narrow it down so you’re not drowning in options.

Book early.
The strongest deals tend to pop up in early January. Cruise lines want a strong start, so the best perks often come first.

Look beyond the headline deal.
Not every perk works for every traveler. Some offers only apply to certain cabin categories, sailing lengths, or dates. I help make sure the deal actually makes sense for you.

Expert help matters.
I help compare offers across cruise lines, explain the fine print, and sometimes even access perks that aren’t available to the public. I also handle details like cabin location, onboard experiences, and shore excursions so your cruise actually feels relaxing.

Wave Season FAQs

How do you know if you’re getting the best deal?
It’s tough without experience. Prices, perks, and policies vary constantly. I help compare everything so you get the best option for your budget and travel style.

Should you get cruise insurance?
Since many Wave Season bookings are far in advance, insurance is often a smart move. It can cover cancellations, medical issues, weather disruptions, lost luggage, and missed departures depending on the policy.

Is there a downside to booking during Wave Season?
Not really. The biggest downside is waiting for your trip. Most cruise lines allow cancellations with minimal penalties if done early enough. I always walk you through the cancellation policy before you book.

Are there other times to find cruise deals?
Yes, but none as consistent as Wave Season. You may see deals in fall, late spring, or around major holidays like Black Friday. New ship launches can also bring competitive pricing.

Featured Wave Season Deals

Promotions may vary based on availability and sailing dates.

• Celebrity Cruises: 75% off second guest, bonus savings on select dates, third and fourth guests sail free
• Virgin Voyages: 80% off second sailor plus up to $400 in free drinks
• Silversea: Save up to 40% with reduced deposits starting at 15%
• National Geographic x Lindblad Expeditions: Up to 20% savings and reduced deposits on select 2026 and 2027 voyages
• Riviera Travel: Up to 50% off, $500 per person air credit, plus a complimentary pre or post cruise hotel stay

If cruising is even slightly on your vision board this year, Wave Season is the time to act. When you’re ready, I’m here to help you ride the wave and book smart.

Happy New Year and happy planning!!!